As a doctoral researcher, I am developing a project focused on the renowned ceramic cities in Castelli, Italy, with a specific emphasis on Maiolica production that reached its zenith during the 15th to 17th centuries. My objective is to establish and reinforce Castelli’s reputation as a key hub for Maiolica craftsmanship through innovative cultural marketing strategies.
The core of my project involves crafting a compelling narrative that connects the artistic imagery produced in Castelli with the city’s rich cultural heritage. This approach is designed to captivate a broad audience while particularly resonating with ceramic artisans, who are at the heart of this traditional craft. My intention is to create a platform that not only celebrates the history of Maiolica ceramics but also actively involves those who continue to keep this art form alive.
A pivotal element of my research is the development of a cultural route within Castelli. This route is more than a mere path; it’s an experiential journey through the city’s history, landmarks, and Maiolica artistry. To enhance this experience, I am integrating network archives and virtual exhibitions into the project. These digital components serve as repositories for historical data, artwork, and narratives that shed light on the evolution and techniques of Maiolica ceramics.
The network archives are an extensive collection of digital materials, including historical documents and images, that provide valuable insights into the craft’s legacy. Meanwhile, the virtual exhibitions offer an innovative way to engage with Castelli’s ceramic heritage, accessible to a global audience making it a globally recognized center of ceramic artistry.
In essence, my doctoral research is not just an academic endeavor; it is a passionate pursuit to preserve, promote, and celebrate the tradition of Maiolica ceramics in Castelli. By blending traditional cultural heritage with modern marketing techniques and digital technology, I strive to create a multidimensional experience that honors the past while embracing the future of ceramic art.
Virtual Exhibition about the Ceramic Route of Castelli